Usually most of the things a celebrity will indulge in isn’t available to the rest of the social classes without great effort. An exception here is with the Nike Air Jordan, a premium type of shoe that is affordable enough to be obtained with minimal investment. In addition, they are of the most comfortable types of shoes available for purchase. Air Jordan shoes were introduced over 25 years ago, so they have quite a long time to rise to fame. They sport the name of Michael Jordan, who was a key player in professional basketball upon the release of the line of shoes. This created the Air Jordan brand a hit overnight, as basketball players everywhere picked up their own pair to show their appreciation for Michael Jordan’s abilities. Also attributed to the success of the Air Jordan shoe line is its bold colors and design. In its era, the Air Jordan changed the norm that basketball shoes had to be a plain color or somewhat basic in design. The design also allowed for a different “tongue” width, that provide for extra cushion and a new look in style. And as always, the Air Jordan line was a leader in comfort for sports shoes. Although initially not the most favored by women, Air Jordan shoes are now catered to many demographics. Women, children, and men alike are able to pick from a wide variety of styles. Each new line brings a different style, meaning that collector’s have flocked to Air Jordan shoes. As such, their resale value is considered to be quite favorable if proper care of them is maintained. Be on the lookout for special edition versions of Air Jordan shoes. These types of shoes are released for special events. These are usually only able to be obtained at special stores, not your average department store. Chicago has a very famous Nike outlet store that stocks such shoes on a common basis. These types of shoes are best for display, and not for wearing, since they are usually quite expensive and are considered good investments. The future for the Air Jordan looks good for consumers. After all, celebrities sport the shoes in music videos, performances, and they make their way into movies and other forms of popular media. As they have become a culture icon in developed nations, the Air Jordan shoes are going to be continually developed. even 30 years since their inception, they are still going strong.